Cut through the clutter, and increase key performance metrics

In 2015, YouTube launched YouTube 360. With it, 360 degree video captured the attention of forward-thinking businesses and marketers. 360 video allows viewers to immerse themselves and move around the camera without limits and gives viewers full control of what they see.

Any opportunity to engage customers is great for business, because it gives more opportunities to drive action. The longer you keep them connected, the greater your opportunities for success.

Stats show that viewers will watch a 360 degree video experience 44% longer than traditional web video. Clicks rates rise as much as 14 times. 360 video also has over 3 times the conversion rate of traditional video content and a 30% higher repeated viewing rate.

Still—only the most innovative companies have adopted 360 video. For now, that means it gives you huge potential to cut through the clutter.

Thomson Holidays — Aurora Borealis

The company Thomson Holidays leveraged 360 video to gain visible and drive viewers to book vacations. They captured Iceland’s aurora borealis and made it available on their website. By combining it with social media, they gained over 400,000 views and massive social media engagement.

Oreo — Cupcake Factory

Oreo let viewers explore the 360 degree world that inspired Filled Cupcake Flavored Oreo Cookies. (It seems the creators were inspired themselves by Willy Wonka.) The end result was more than 3 million views.

Samsung — Snowboarding

Samsung gave potential customers a taste of snowboarding while showcasing their Snow team. With each view, you get a new perspective of the action. This video has gained more than 825,000 views.

Asda — Easter egg tour

To promote its supermarket chain, George at Asda ran a contest using 360 video. In it, they hid content often called “Easter eggs” for the audience. The first person to find them won a store voucher. At last check, the video had more than 60,000.

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